• Search Engine Marketing and SEO

    Millions of online consumers are searching for products & services. We ensure YOUR name comes up first!

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  • Email and Direct Mail Marketing

    96% of US households read emails daily. Let us create your marketing campaigns and boost SALES today!

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  • Social Media and Mobile Marketing

    Get your company and your products into social conversations. Build brand awareness and acquire LOYAL clients!

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  • Video Advertising and TV Advertising

    A picture speaks a thousand words. Video Marketing communicates your message DIRECTLY to potential clients.

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  • Web Design and Online Store

    85% of your customers review your site before contacting you. A user-friendly website is the first step to GROW sales.

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Internet Marketing FAQs

Q?Why do I need Internet Marketing when I already have an offline campaign that works?
A.

The Internet has opened up a whole new world of possibilities. It is here to stay. Everything and everyone is going online. Chances are, your competition has gone online. The risk of not going online could possibly result to a huge loss in your market share and revenue. Alto Web Marketing can create effective internet marketing strategies that will complement your existing offline campaigns.

Q?What is Internet marketing?
A.

Internet marketing, also referred to as web marketing, online marketing, Internet advertising, search engine marketing, search marketing, or e-Marketing, is the use of strategies or tactics for branding, marketing, advertising, and promoting products and services over the Internet. Internet Marketing is a broad term that normally includes search engine optimization, pay per click, email marketing, online banner advertising, and online affiliate marketing.

Q?What are the different techniques of Internet Marketing?
A.

As stated in the previous answer, Internet Marketing combines serveral online techniques techniques for promotions like Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, Banner Advertisements, and Affiliate Marketing. An Internet Marketing plan may combine any or all of the above techniques depending on the needs of the business owner.

Q?What is Search Engine Optimization (SEO)?
A.

Search Engine Optimization or SEO is a set of website techniques and guidelines for getting your website visible on search engines such as Google.  Getting your website to be the first search results people see is a guaranteed way to get you traffic and potentially more business.  Google has set out a set of guidelines to follow when you build your website.  You can view those guidelines in the Business Guides section of our  website.

Q?What is the difference between sponsored and organic listings?
A.

Organic listings are non-paid search results from search engines.  When you search on Google, it returns paid results (known as sponsored listings or sponsored ads) and non-paid search results (known as organic search results or organic listings).  Organic search results are free on Google, meaning that you don't have to pay when someone clicks on a search result to go to your website.

In the picture below we should you visually what the search results are for the serach term "atlanta psychiatrist".  The organic listings are shown in the green box and the paid listings are shown in the red boxes.

 

Q?How can my website appear in the top pages of Google?
A.

Google uses a somewhat secretive algorithm to decide which websites make it to the top pages of their search results. To help webmasters and business owners, Google published a set of guidelines that can tremendously help get top rankings. The guide is available to download in our Business Guides section.

In general, there are three things that must be present in order for your website to attain high search engine rankings: well-written and fully optimized content, proper keyword selection, and the number of other websites pointing to your site.

Q?Why do I need SEO?
A.

You need SEO for maximum visibility and exposure. As there are hundreds of thousands of websites that are probably related to your industry, making your website search engine friendly and fully optimized will let you rise above the many pages on the internet. With SEO, your website will be on top of major search engines on the keyword your target audience is searching for.

Q?What is Pay Per Click?
A.

Advertisements strategically located at the top and right side on every major search engine like Google©, Yahoo©, and other search engines are called pay per click or PPC advertisements. PPC is an internet marketing technique that requires you to pay a certain fee every time someone clicks on a PPC ad your company placed in the results page of a search engine.

Q?Why do I need Pay Per Click Campaigns?
A.

Pay Per Click Campaigns remain to be the quickest way of guiding potential customers directly to your website. It immediately shows up on a search engine’s results page. A well-written PPC ad can instantly bring the customer to the exact page of his query. More often than not, it increases the chances of a potential sale