For a lot of businesses, both big and small, most of what constitutes "online marketing" really boils down to one thing: making it easier for potential customers to find your company through Google. It's no wonder; with more than 2 billion searches going through Google every day in North America alone, it isn't just the Continue Reading
Category Archives: Search Marketing
Get too out of shape, and it won't be too long before your family doctor recommends a diet that's a little more "well-rounded." We've all heard that phrase and know exactly what it means: that we are taking down a few too many tacos, burgers, and milkshakes, and probably not quite enough pieces of broccoli. Continue Reading
Allow us to make an educated guess and say that you started off 2012 with some really big ideas for your business… including a set of online marketing goals that are already slipping away. It isn't that you don't want to follow through on them, or see your business grow over the next 11 months, Continue Reading
Search engine optimization is almost always a key component of any new business website or online marketing plan, and for good reason: When it's working for you, the added search traffic from a high ranking on Google, Yahoo, or Bing can dramatically grow your company's sales virtually overnight. That doesn't mean that good SEO is Continue Reading
By adding your own unique, custom product descriptions – rather than those provided by the manufacturer – you can actually draw in more visitors than ever before and do wonders for your conversion ratios. Here are a handful of tips for profiting from your own custom product descriptions on an e-commerce site:
There’s nothing wrong with focusing on increased orders when you think about redesigning your business website. Just remember that online sales and marketing is only one way to profit from your new site, and the others could be nearly as important.
Good SEO can turn your business website into a profit center and give you an advantage over your competitors – both local and in other areas. It can also make the money you spent in other areas of your company, like web design and product development, that much more profitable.