• Search Engine Marketing and SEO

    Millions of online consumers are searching for products & services. We ensure YOUR name comes up first!

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  • Email and Direct Mail Marketing

    96% of US households read emails daily. Let us create your marketing campaigns and boost SALES today!

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  • Social Media and Mobile Marketing

    Get your company and your products into social conversations. Build brand awareness and acquire LOYAL clients!

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  • Video Advertising and TV Advertising

    A picture speaks a thousand words. Video Marketing communicates your message DIRECTLY to potential clients.

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  • Web Design and Online Store

    85% of your customers review your site before contacting you. A user-friendly website is the first step to GROW sales.

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Direct Mail Marketing

Everyone knows email marketing is the cheapest way to promote your products to potential customers.  While very effective, the vast majority of your emails will not be read by the intended recipient.  When trying to reach a wider audience, Direct Mail Marketing can be a simple yet powerful way to get your message directly to your target audience. A smart and effective direct mail marketing campaign can help your business grow quickly by grabbing the attention of potential customers. Here are some of the benefits of a direct mail campaign.
 
  • According to the United States Postal Service, 98 percent of consumers bring in their mail the day it’s delivered, and 77 percent sort through it immediately. This means there are people who could be seeing your direct mail marketing campaign immediately who could potentially come looking for your business.
  • Direct mail marketing campaigns allow you to target on a specific group of individuals who are most likely to want or need the products and services your company provides. This means a higher ROI than if you were to do mass advertising, like a TV or print advertisement.
  • You can customize your direct mail marketing campaign by addressing your customers by name and addressing their needs specifically. When you speak directly to your audience, they are more likely to respond.
  • There are multiple options for your direct mail marketing campaign that can fit your direct mail campaign needs. Choose anything from a letter to a postcard to a brochure, whichever way your message will get across the best.
  • Sending a direct mail campaign allows you to physically put your message in the hands of your target audience. You can make an even greater impression by including additional material like coupons.
  • Direct Mail Marketing Campaigns are easily measurable and can allow you to see exactly how effective they are for your company. Simply track the inquiries received or count the number of coupons redeemed. This will help you with future direct mail marketing campaigns by allowing you to see exactly what works for your audience.
 
Here are some interesting facts abotu Direct Mail Marketing:
  • 81% of consumers agree that confidential information is more secure by postal mail
  • 75% of households would like to continue to receive their bank statements and other billings by post.
  • 70% of consumers prefer receiving company information by post
  • 70% of consumers / adults find their Addressed Direct mail to be relevant
  • 68% of people put time aside to read their postal mail.
  • 67% of 18-34 year olds consider personally addressed mail a pleasure
  • 65% of adults are more likely to buy products/services that they have received through Personalised Mail

Using a direct mail marketing campaign can help boost awareness for your company while keeping costs down. Get started on a direct mail marketing campaign today.

About Alto Web Marketing

Alto Web Marketing is the industry leader in delivering customers to small and mid-sized businesses. Our local marketing services help you stand out from the competition. We promote your business to millions of targeted consumers, and we provide you with detailed reports of your marketing campaigns to help maximize return on your budget.