Search Engine Marketing (SEM)
Search Engine Marketing (SEM) also known as pay-per-click (PPC) advertising is a small business owner’s dream. By entering a simple search query in any of the major search engines, your potential customers are indicating their interest in your product or service. You have a golden opportunity to deliver a targeted message and control every aspect of the ongoing customer interaction.
With pay-per-click marketing, you bid on competitive phrases that customers are actually looking for – ensuring that you appear higher in the rankings, if not at the top. Using keyword targeted ads on the major search engines, you the ability to acquire customers immediately..
To achieve maximum return on your investment, our pay-per-click marketing services include the creation, management, and optimization of your PPC campaign on Google, Yahoo!/Bing, and FaceBook. We can help you manage your search marketing campaign and eliminate the headaches associated with mismanagement or poor keyphrase choice. We’ll continually refine your pay-per-click marketing campaign even after you achieve the desired results, providing you with bi-monthly reports to keep you apprised of the campaign status. If you’re ready for a new approach to pay-per-click marketing, contact Medium Blue to learn more about an effective PPC management program.
Search Engine Optimization (SEO)
Search engine optimization is a method of getting your website to rank higher in search engines—such as Google, Yahoo or Bing. A successful search engine optimization campaign combines optimization directly on the website (known as on-site optimization) with off-site tactics also known as link building. When Internet users search for your products or services, your website needs to be the first one they find. SEO helps the search engines recognize your relevance to specific keywords that people search for online. The search engine optimization process includes researching keywords, creating content, building links and making sure your website is visible in the search engines.