Get too out of shape, and it won't be too long before your family doctor recommends a diet that's a little more "well-rounded." We've all heard that phrase and know exactly what it means: that we are taking down a few too many tacos, burgers, and milkshakes, and probably not quite enough pieces of broccoli.
And while that might seem like good old common sense, the fact of the matter is that it's easy to forget just how many things your body needs to stay completely healthy. You can go without one vitamin or another for a while, but sooner or later it's going to catch up to you. And when it does, it's going to hold back your health and energy level, no matter how well you're doing with your other nutrients.
As you can probably guess, your business website has a certain diet that it needs, too. And, just like your body, giving it too much of one thing won't cover up deficiencies in other areas… especially over time. While the different formulas and combinations of "nutrients" that your business website needs are changing all the time, here are some of the major elements that should be part of its regular diet:
Search Engine Optimization. Did you know that, as the most popular destination on the Internet, Google receives more than 2 billion separate visits each and every day? If you aren't easy to find on the major search engines, then you can be sure you're missing out on a big chunk of potential business.
Social Media. Buyers are flocking to sites like Facebook, Twitter, and Google Plus by the hundreds of millions. What's more, they're looking for recommendations on products, services, and vendors. These facts add up to one thing: It's important that your company has a strong social presence as part of your ongoing Internet marketing plan.
PPC and Online Advertising. A lot of business owners and marketers don't like paying for visitors to their websites, but would feel much differently if they knew about the impact it could have on their profitability. Managed correctly, online advertising campaigns are highly efficient, and can make a significant boost in your sales.
Reputation Management. Monitoring what others are saying about you online can make all the difference when it comes to finding new customers – even if you don't process orders on your website. For that reason, reputation management has become a cornerstone of good Internet marketing.
Press Releases. Doing something newsworthy once in a while, and then sending out an online press release about it, is a great way to gather attention, bring new links to your website, and even stay in front of the business media. Should you be taking advantage?
Blogs and Fresh Content. When you have a good company blog, you magnify your search engine optimization efforts, draw in readers again and again, and give yourself another tool for promoting your products and services. Best of all, though, you challenge yourself to keep thinking about things from your customers’ point of view.
Online Videos. The best way to convey a message directly to your visitors is via an online video. An online video tagged with the proper keywords will increase your website traffic and give you better Google ranking at the same time.
Offline Tie-Ins. Assuming that there are parts of your business that don't exist on your website, what are you doing to send people from your retail location to your home page and vice versa?
Feeding your business website the right kind of balanced online marketing diet is the surest way to watch it grow into something that’s strong and profitable. If you need some help putting all the different elements together, why not contact the expert Internet marketing team at Alto Web Marketing to set up a free consultation today?